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Dealing with DLP and privacy

Dealing with DLP and privacy

It’s a long hot summer here in the Middle East and with 2/3 of  the office out on vacation, you have some time to reflect on data security. Or on the humidity.  Or on a cold beer.

Maybe you are working on building a business case for DLP technology like Websense or Symantec or Verdasys, or Mcafee or Fidelis in your organization.  Or maybe you  already purchased DLP technology and you’re embroiled in turf wars that have put your DLP implementation at a standstill as one of your colleagues is claiming that there are employee privacy issues with DLP and you’re trying to figure out how to get the project back on track after people get back from their work and play vacations in Estonia and brushing up on their hacking skills.

Unlike firewall/IPS, DLP is content-centric. It is technology that drives straight to the core of business asset protection and business process.  This frequently generates opposition from people who own business assets and manage business process. They may have legitimate concerns regarding the cost-effectiveness of DLP as a data security countermeasure.

But – people who oppose DLP on grounds of potential employee privacy violations might be selling sturm and drang to further a political agenda.   If you’re not sure about this – ask them what they’ve done recently to prevent cyber-stalking and sexual harassment in the workplace. 

For sure, there are countries such as France and Germany where any network or endpoint monitoring that touches employees is verboten or interdit as the case may be; but if you are in Israel, the US or the UK, you will want to read on.

What is DLP and what are the privacy concerns?

DLP (data loss prevention) is a solution for monitoring/preventing sensitive outbound content not activity at an endpoint. This is the primary mission. DLP is often a misnomer, as DLP is more often than not, DLD – data loss detection but whatever…Network DLP solutions intercept content from the network and endpoint DLP agents intercept content by hooking into Windows operating system events.  Most of the DLP vendors offer an integrated network DLP and endpoint DLP solution in order to control removable devices in addition to content leaving network egress points. A central command console analyzes the intercepted content and generates security events, visualizes them and stores forensics as part of generating actionable intelligence. Data that is not part of the DLP forensics package is discarded.

In other words, DLP is not about reading your employees email on their PC.  It’s about keeping the good stuff inside the company.    If you want to mount surveillance on your users, you have plenty of other (far cheaper) options like browser history capturer or key loggers. Your mileage will vary and this blog does not provide legal guidance but technically – it’s not a problem.

DLP rules and policies are content-centric not user-centric.

A DLP implementation will involve writing custom content signatures (for example to detect top-secret projects by keyword, IP or source code) or selecting canned content signatures from a library (for example credit cards). 

The signatures are then combined into a policy which maps to the company’s data governance policy – for example “Protect top-secret documents from leaking to the competition”. 

One often combines server endpoints and Web services to make a more specific policy like “Alert if top-secret documents from Sharepoint servers are not sent via encrypted channels to authorized server destinations“. 

In 13 DLP installations in 3 countries, I never saw a policy that targeted a specific user endpoint. The reason for this is that it is far easier using DLP content detection to pickup endpoint violations then to white list and black list endpoints which in a large organization with lots of wireless and mobile devices is an exercise in futility.  

We often hear privacy concerns from people who come from the traditional firewall/IPS world but the firewall/IPS paradigm breaks when you have a lot of rules and endpoint IP addresses and that is why none of the firewall vendors like Checkpoint ever succeeded in selling the internal firewall concept. 

Since DLP is part of the company data governance enforcement, it is commonly used as a tool to reinforce policy such as not posting company assets to Facebook. 

It is important to emphasize again, that DLP is an alert generation and management technology not a general purpose network traffic recording tool – which you can do for free using a Netoptics tap and  Wireshark.

 Any content interception technology can be abused when in the wrong hands or in the right hands and wrong mission.  Witness NSA. 

Making your data governance policy work for your employees

Many companies, (Israeli companies in particular) don’t have a data governance policy but if they do, it should cover the entire space of protecting employees in the workplace from cyber-threats.

An example of using DLP to protect employees are the threat scenarios of cyber-stalking, sexual harassment or drug trafficking in the workplace where DLP can be used to quickly (as in real-time) create very specific content rules and then refined to include specific endpoints to catch forensics and offenders in real-time. Just like inCSI New York New York.

In summary:

There are 3 key use cases for DLP in the context of privacy:

  1. Privacy compliance (for example PCI, HIPAA, US State and EU privacy laws) can be a trigger for installing DLP. This requires appropriate content rules that key to identifying PHI or PII.
  2. Enforcement of your corporate  data governance and compliance policies where privacy is an ancillary concern.   This requires appropriate content rules for IP, suppliers and sensitive projects. So long as you do not target endpoints in your DLP rules, you will be generating security events and collecting forensics that do not infringe on employee privacy.   In some countries like France and Germany this may still be an issue.  Ask your lawyer.
  3. Employee workplace protection – DLP can be an outstanding tool for mitigating and investigating cyber threats in the workplace and at the very least a great tool for security awareness and education. Ask your lawyer.

If you liked this or better yet hated it,  contact  me.  I am a professional security analyst specializing in HIPAA compliance and medical device security and I’m based in Israel and always looking for interesting and challenging projects.

Idea for the post prompted by Ariel Evans.

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The death of the anti-virus

Does anti-virus really protect your data?

 

Additional security controls do not necessarily reduce risk.

Installing more security products is never a free lunch and tends to increase the total system risk and cost of ownership, as a result of the interaction between the elements.

We use the quantitative threat analysis tool – PTA that enables any business  to build a quantitative risk model and construct an economically-justified, cost-effective set of countermeasures that reduces risk in your and your customers’ business environment.

Like everything else in life, security is an exercise in alternatives.

But – do you choose the right one?

Many firms see the information security issue as mainly an exercise permissions and identity management (IDM). However, it is clear from conversations with two of our large telecom customers that (a) IDM is worthless against threats of trusted insiders with appropriate privileges and (b) Since the IDM systems requires so much customization (as much as 90% in a large enterprise network) it actually contributes additional vulnerabilities instead of lowering overall system risk.

The result of providing inappropriate countermeasures to threats, is that your cost of attacks and ownership go up, instead of your risk going down. This is as true for a personal workstation as it is for a large enterprise network.

The question from a security perspective of an individual user is pretty easy to answer. Install a decent personal firewall (not Windows and please stay away from Symantec) and be careful.

For a business, the question is harder to answer because it is a rare company that has such deep pockets they can afford to purchase and install every security product recommended by their integrator and implement and enforce all the best-practice controls recommended by their accountants.

An approach we like is taking standards-based risk assessment and implementing controls that are a good fit to the business.

We use the quantitative threat analysis tool – PTA that enables any business  to build a quantitative risk model and construct an economically-justified, cost-effective set of countermeasures that reduces risk in their and their customers’ business environment.

More importantly, a company can execute a “gentle” implementation plan of controls concomitant with its budget instead of an all-or-nothing compliance checklist implementation that may cost mega-bucks.

And in this economy – fewer and fewer businesses have the big bucks to spend on security and compliance.

Software Associates specializes in helping medical device vendors achieve HIPAA compliance and improve the data and software security of their products in hospital and mobile environments in the best and most cost-effective way for your business and pocketbook.

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The dangers of default passwords – 37% of Data Breaches Found to be Malicious Attacks

A malicious attack by malware or spear phishing on valuable data assets like PHI (protected health information) exploits known vulnerabilities  and one of the most common vulnerabilities in medical devices and healthcare IT systems is default passwords.

“Researchers Billy Rios and Terry McCorkle of Cylance have reported a hard-coded password vulnerability affecting a wide variety of medical devices. According to the report, the vulnerability could be exploited to potentially change critical settings and/or modify device firmware. ICS-CERT has been working closely with the Food and Drug Administration (FDA) on these issues. ICS-CERT and the FDA have notified the affected vendors of the report and have asked the vendors to confirm the vulnerability and identify specific mitigations.” See http://ics-cert.us-cert.gov/alerts/ICS-ALERT-13-164-01

And nothing beats hard coded / default passwords in medical devices as a vulnerability for PHI data leakage exploits, whether its an attack by malware, attack by retrieving sensitive data from stolen devices or a software defect that enables an attacker to obtain unauthorized access and transfer sensitive data from the internal network.

Data Breach Infographic

The World’s Leaking Data Infographic created by LifeLock.com

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Five things a healthcare CIO can do to improve security

A metaphor I like to use with clients compares security vulnerabilities with seismic fault lines. As long as the earth doesn’t move – you’re safe, but once things start moving sideways – you can drop into a big hole. Most security vulnerabilities reside in the cracks of systems and organizational integration and during an M&A, those cracks fault lines can turn your local security potholes into the Grand Canyon.

Here are 5 practical things I would recommend to any healthcare organization CIO:

1. Do not rely on fixed controls

Any information security professional will tell you that security countermeasures are comprised of people, processes and technology.  The only problem is that good security depends on stable people, processes and technology. A stable organization undergoing rapid and violent change is an oxymoron.  Visualize your company has ISO 27001 certification but the stock drops by 90% because of an options back-dating scandal at the top, the company fires 900 employees and all of a sudden, the fixed controls are not as effective as you thought they were.  Think about the Maginot Line in WWII.

2. Use common sense when it comes to people

People countermeasures should be a mix of common-sense, background checks (at a depth proportional to job exposure to sensitive assets), and deterrence.  Andy Grove once said

“Despite modern management theory regarding openness – a little fear in the workplace is not a bad thing”.

When a lot of employees are RIF‘d – there is a lot of anger and people who don’t identify with their employer; the security awareness training vaporizes and fear and revenge take over. Some of the security people will be the first to go, replaced by contractors who may not care one way or the other or worse – be tempted by opportunities offered by the chaos. In  a large complex healthcare organization, large scale security awareness training is probably a hopeless waste of resources considering the increasing number of options that people have (Facebook, smartphones..) to do stuff that causes damage to the business.Security awareness will lose every time it comes up against an iPad or Facebook.

Why is  common sense a good alternative to awareness training?

Common sense  is easy to understand and enforce if you keep it down to 4 or 5 rules:  maintain strong passwords, don’t visit porn sites, don’t blog about the business, don’t insert a disk on key from anyone and maintain your notebook computer like you guard your cash.

3. Spend some money on securing your software applications instead of on security theater

It’s a given that business processes need to be implemented in a way that ensures confidentiality, integrity and availability of customer data.  A simplistic example is a process that allows a customer service representative to  read off a full credit card number to a customer. That’s a vulnerability that can be exploited by an attacker.  But – that’s a trivial example – while you’re busy managing processes and using security theater code words – the attackers are attacking your software and stealing your data.

4. Question your defenses 

Technology countermeasures are not a panacea – and periodically you have to step back and take a look at your security portfolio both from a cost and effectiveness perspective.  You probably reply on a defense in depth strategy but end up with multiple, sometimes competing and often ineffective tools at different layers – workstation, servers and network perimeter.

Although defense-depth is a sound strategy – here are some of the fault lines that may develop over time:

  • One – most defense in depth  information security is focussed on external threats while in an  organization undergoing rapid change – the problem is internal vulnerabilities.
  • Second – defense-in-depth means increased complexity which can result in more bugs, more configuration faults and … less security instead of more security.
  • Three – when the security and executive staff is cut, security monitoring and surveillance is suffers – since there are less (or no) eyeballs to look at the logs and security incident monitoring systems. With less eyeballs looking at events – you may have a data breach and only know about it 3 months later – are you still sure defense in depth was protecting you?

5. Invest in smart people instead  (instead of investing in business alignment)

Business alignment is one of those soft skill activities that keep people in meetings instead of mitigating healthcare  vulnerabilities – which requires hard professional skills and high levels of professional security competence. It’s a fact of life that problem solvers hate meetings and rightly so – you should invest in smart people and go light on the business alignment since it will never stop the next data breach of your patients’ data.

Claudiu Popa, president and chief security officer of data security vendor Informatica Corp. told  Robert Westervelt in an interview  on searchsecurity.com that:

…once an organization reaches the right level of maturity, security measures will not only save time and money, but also contribute to improved credibility and efficiency.

This is nonsense – security is a cost  and it rarely contributes to efficiency of a business (unless the business can leverage information security as part of it’s marketing messages) and as  for an organization firing 30% of it’s workforce over night – words like maturity, credibility and efficiency go out the door with the employees.

At that point –  highly competent and experienced security professionals who are thinking clearly and calmly are your best security countermeasure.

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Will security turn into a B2B industry?

Information security is very much product driven and very much network perimeter security driven at that:   firewalls, IPS, DLP, anti-virus, database firewalls, application firewalls, security information management systems and more.

It is convenient for a customer to buy a product and feel “secure” but, as businesses become more and more interconnected, as cloud services percolate deeper and deeper into organizations, and as  government compliance regulation becomes more complex and pervasive; the security “problem” becomes more difficult to solve and even harder to sell.

I believe that there are 3 reasons why it’s hard to sell security:

The first is that it’s complex stuff, hard to explain and even harder to build a cost-justified security countermeasure plan and measure security ROI.  The nonsense propagated by security vendors like Symantec and Websense do little to improve the situation and only exacerbate the low level of credibility for security product effectiveness with  pseudo science and ROI calculations written by wet-behind-the-ears English majors marcom people who freelance for security vendors – as I’ve noted in previous posts here, here, here and here.

The second is related to prospect theory. A CEO is risk hungry for a high impact, low probability event (like an attack on his message queuing transaction processing systems) or theft of IP by a competitior and risk averse to low impact, high probability events like malware and garden variety dictionary attacks on every ssh service on the Net.

The third is related to psychology.   Why is it a good idea to cold call a CIO and tell him that the multi-million dollar application his business developed is highly vulnerable?    Admitting that his software is vulnerable and going to the board to ask for big bucks to fix the problem is tantamount to admitting that he didn’t do his job and that someone else should pay the price.  Very bad idea.

This is why cloud services are a hit.

Security is baked into the service. You pay for the computing/storage/messaging resource like you buy electricity. The security is “someone else’s problem”  and let’s face it, the security professionals at Rackspace or Amazon or Google App Engine are better at security than we are. It’s part of their core business.

The next step after cloud services is the security industry evolving into a B2B industry like the automotive or energy industry.  You don’t buy brakes from a McAfee and a car from Checkpoint – you buy a car from GM and brakes are part of the system.

That’s where we need to go – building the security into the product instead of bolting it on as an after-sale extra

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Securing Web servers with SSL

I’ve been recently writing about why Microsoft Windows and the Microsoft monoculture in general  is a bad idea for medical device vendors – see my essays on Windows vulnerabilities and medical devices here, here and here.

It is now time to slaughter one more sacred cow: SSL.

One of the most prevalent misconceptions with vendors in the medical device and healthcare space regards the role of SSL and TLS in protecting patient information.  When faced with a requirement by a government or hospital customer for compliance to one of the US privacy and security standards, a vendor usually reacts with the CEO asking his CTO to look into “solutions”. The CTO’s answer usually goes  like this:

I did some research. Apparently to be FIPS  (or HIPAA, or …) compliant we should use TLS and not SSL. I think that configuring the browser to be FIPS  (or HIPAA, or …) compliant may take a little work.

Action items are given out to the technical team, they usually look like this:

Joe – You establish a secure web site

Jack – Make sure all the addresses on the workstation point to https instead of http

Jack and Joanne – Compile a new version of the Servers and workstation to work properly on the new site.

Jack and Jill – Do what ever needs to be done so that the web services work on the new site.

That’s all – No other changes need to be done to the application.

Oooh.  I just love that last sentence – “No other changes need to be done to the application”.  What about patching Web servers and the Windows operating systems? What about application software vulnerabilities?  What about message queue vulnerabilities ? What about trusted insiders, contractors and business partners who have access to the application software?

There are multiple attack vectors from the perspective of FIPS and HIPAA compliance and PHI data security.  The following schematic gives you an idea of how an attacker can steal PHI, figure using any combination of no less than 15 attack vectors to abuse and steal PHI:

HIPAA security in the cloud

There are potential data security vulnerabilities in the client layer, transmission layer, platform layer (Operating system) and cloud services (Amazon AWS for example).

So where does SSL fit in? Well, we know that the vulnerabilities for a PHI data breach can not only happen inside any layer but in particular there are vulnerabilities in the system interfaces between layers. That means between server layers and client-server interfaces.  SSL  Quoting from the Apache Tomcat 6.0 SSL Configuration HOW-TO:

SSL, or Secure Socket Layer, is a technology which allows web browsers and web servers to communicate over a secured connection. This means that the data being sent is encrypted by one side, transmitted, then decrypted by the other side before processing. This is a two-way process, meaning that both the server AND the browser encrypt all traffic before sending out data.

Another important aspect of the SSL protocol is Authentication. This means that during your initial attempt to communicate with a web server over a secure connection, that server will present your web browser with a set of credentials, in the form of a “Certificate”, as proof the site is who and what it claims to be. In certain cases, the server may also request a Certificate from your web browser, asking for proof that you are who you claim to be. This is known as “Client Authentication,” although in practice this is used more for business-to-business (B2B) transactions than with individual users. Most SSL-enabled web servers do not request Client Authentication.

In plain English, SSL is good for protecting credentials transmitted between the browser and web server during the login process from eavesdropping attacks.  SSL may still be vulnerable to man in the middle attacks by malware that piggybacks on the plain text browser requests and responses before they are encrypted. Similarly, SSL may be vulnerable to cross-site scripting attacks like the Paypal XSS vulnerability discovered in 2008 that would allow hackers to carry out attacks, add their own content to the site and steal credentials from users.

SSL is a key component in a secure login process, but as a security countermeasure for application software vulnerabilities, endpoint vulnerabilities, removable devices, mobile devices and data security attacks by employees,  servers and endpoints, it is worse than worthless because it sucks the medical device/healthcare vendor into a false feeling of security.

SSL does NOT make a medical device/healthcare Website secure. The SSL lock symbol in the  browser navigation window just means that data in motion between a browser client and Web server is encrypted.   If you can attack the endpoint or the server – the data is not protected. Quoting Gene Spafford ( I think this quote has been used for years but it’s still a good one)

“Using encryption on the Internet is the equivalent of arranging an armored car to deliver credit card information from someone living in a cardboard box to someone living on a park bench.”
Gene Spafford Ph.D. Purdue, Professor of Computer Sciences and Director of CERIAS

This is all fine and dandy, but  recall our conversation from the CTO giving action items to his team to “establish a secure web site” as if it was point and click on a Microsoft Office file. The team may discover that even though SSL is not a very good data security countermeasure (albeit required by FIPS and HIPAA), it may not be that easy to implement, let alone implement well.

It’s no wonder that so many web servers are misconfigured by the clueless being led by other clueless people who never read the original documentation and were all feeding off google searches for tutorials. Yikes!

Most people don’t bother reading the software manuals and google for advice looking for things like “Tomcat SSL configuration tutorial“.  Jack, and Jill and Joanne in our example above, may discover themselves wandering in an  abundance of incorrect,incomplete and misleading information in cyberspace, which is mixture of experts who assume everyone  knows how to setup secure AJP forwarding and Tomcat security constraints and a preponderance of newbies who know nothing (or a little bit, which is worse than nothing).

Working with a client in the clinical trial space, I realized that the first and perhaps biggest problem is a lack of decent documentation, so I wrote SSL and Certificate HOW TO – Apache 2.2 and Tomcat 6, Ubuntu which I hope will be my modest contribution (along with this blog) to dispelling some of the confusion and misconceptions and helping medical device and healthcare vendors implement secure Web applications. No promises – but at least I try to do my bit for the community.

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Cyber crime costs over $1 trillion

A pitch from Alex Whitson from SC TV for a Webinar on the LinkedIn Information Security Community piqued my attention with the following teaser:

As you may have read recently, Cybercrime is now costing the UK $43.5 billion and around $1 trillion globally.

Sponsored by security and compliance auditing vendor nCircle, the Webinar pitch didn’t cite any sources for the $1 trillion number nor the $43.5 billion number.

A little googling revealed the UK government report UK Cyber crime costs UKP 27BN/year. Published on the BBC’s website, the report offers a top-level breakdown of the costs of cybercrime to Britain using a fairly detailed scheme of classification and models. Regardless of how badly UK businesses are hit by cybercrime, there are several extremely weak points in the work done by Detica for the UK government.

a) First  – they don’t have any empirical data on actual cybercrime events.

Given the number of variables and lack of ‘official’ data, our methodology uses a scenario- based approach.

Which is a nice way of saying

the UK government gave us some money to do a study so we put together a fancy model, put our fingers in the air and picked a number.

b) Second – reading through the report, there is a great deal of information relating to fraud of all kinds, including Stuxnet which has nothing to do with the UK cyber crime space. Stuxnet does not seem to have put much of a dent in the Iranian nuclear weapons program although, it has given the American President even more time to hem and haw about Iranian nuclear threats.

What this tells me is that Stuxnet  has become a wakeup call for politicians to the malware threat that has existed for several years. This may be a good thing.

c) Third – the UK study did not interview a single CEO in any of the sectors they covered. This is shoddy research work, no matter how well packaged. I do not know a single CEO and CFO that cannot quantify their potential damage due to cyber crime – given a practical threat model and coached by an expert not a marketing person.

So – who pays the cost of cyber crime?

The consumer (just ask your friends, you’ll get plenty of empirical data).

Retail companies that have a credit card breach incur costs of management attention, legal and PR which can always to leveraged into marketing activities. This is rarely reported in the balance sheet as extraordinary expenses so one may assume that it is part of the cost of doing business.

Tech companies that have an IP breach is a different story and I’ve spoken about that at length on the blog. I believe that small to mid size companies are the hardest hit contrary to the claims made in the UK government study.

I would not venture a guess on total global cost of cyber crime without empirical data.

What gives me confidence that the 1 Trillion number is questionable is that it just happens to be the same number that President Obama and other leaders have used for the cost of IP theft – one could easily blame an Obama staffer for not doing her homework….

If one takes a parallel look at the world of software piracy and product counterfeiting, one sees a similar phenomenon where political and commercial organizations like the OECD and Microsoft have marketing agendas and axes to grind leading to number inflation.

I have written on the problems associated with guessing and rounding up in the area of counterfeiting here  and software piracy.

Getting back to cyber crime, using counterfeiting as a paradigm, one sees clearly that the consumer bears the brunt of the damage – whether it’s having her identity stolen and having to spend the next 6 months rebuilding her life or whether you crash on a mountain bike with fake parts and get killed.

If consumers bear the brunt of the damage, what is the best way to improve consumer data security and safety?

Certainly – not by hyping the numbers of the damage of cyber crime to big business and government. That doesn’t help the consumer.

Then – considering that rapid rollout of new and even sexier consumer devices like the iPad 2, probably not by security awareness campaigns. When one buys an iPhone or iPad, one assumes that the security is built in.

My most practical and cheapest countermeasure to cyber crime (and I will distinctly separate civilian crime from terror ) would be education starting in first grade. Just like they told you how to cross the street, we should be educating our children on open, critical thinking and not talking to strangers anywhere, not on the street and not on FB.

Regarding cyber terror – I have written at length how the Obama administration is clueless on cyber terror

One would hope that in defense of liberty – the Americans and their allies will soon implement more offensive and more creative measures against Islamic and Iranian sponsored cyber terror than stock answers like installing host based intrusion detection on DoD PCs

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Wikileaks and data theft

A colleague of mine, Bill Munroe, is VP Marketing at Verdasys, the first of the agent DLP vendors and the most established of  the independent pure play DLP technology companies. (No. I do not have a business relationship with Verdasys).  Bill has written a paper entitled “Protecting against Wikileaks events and the trusted insider threat” . The paper brings a number of important insights regarding the massive data breach of State Department cables and why Wikileaks is different.

Wikileaks gives a leaker immediate visibility to her/his message. Once Wikileaks publishes the data, it’s  highly visible due to the tremendous conventional media interest in Wikileaks.  I doubt that PFC Manning, if he had a blog somewhere in the long tail of the Internet, would have made such an immediate impact.

Unlike Wikileaks, data theft of intellectual property or credit card data is motivated by the economic gain. In the case of Wikileaks, the motivation is social or political.  With cheap removable storage devices, smart phones, tables, dropbox and wireless network connectivity “employees with personal agendas will be more likely to jeopardize their careers in order to make a passionate statement“.

Network  DLP is a poor security countermeasure against the Wikileaks class of data breach. Network DLP can network-intercept but not analyze obfuscated data (encryption, embedded screenshots, steganography) and is blind to removable media and smart phones. The best technical countermeasure against a leak must be at the point of data use. First described in a 1983 DOD study called “The Trusted Computer System Evaluation Criteria” (TCSEC)  a user end point needs to be “instrumented” in order to identify and intercept content and mitigate threats before they can occur. This requires identification of the trusted user, appropriate content interception and analysis and the ability to tie the results into actionable forensics. Detecting data loss at the end point, is notably Verdasys’s key strength.

However – there are a few  points in the article that need to be addressed:

Insider theft of sensitive data is not new. WikiLeaks is just the latest outlet for the disaffected individual to be amplified in our interconnected world… WikiLeaks is merely the latest enabler of the populist-driven “Robin Hood” syndrome.

I don’t subscribe to the notion that data theft has always been an issue.   20 years ago, we had industrial espionage of trade secrets or national espionage of defense secrets – not the widespread data leaks we see today.  Conditions in 2011 are different then they were in the 80s when my father worked at TRW Defense and Space Systems in Redondo Beach.  Data breaches are driven by motive, means and opportunity – motive: under 30 something people have a sense of entitlement – they have a Blackberry, a nice car, a nice girlfriend, good standard of living, a 250K college education and a sense that they can do whatever they want without paying the price..  means – mobile and removable devices, Web services… opportunity – a leaker is in positions of access. Given the right stimulus (hating Obama,  despising Hilary, liking a bribe from Der Spiegel) they will get to the data, leave their ethics at the door and do the deed. Calling the phenomena “Robin Hood” is too gracious.

Trade secret and IP theft is projected to double again by 2017 with 2008 losses reaching one trillion dollars!

The $1 Trillion number for the financial losses due to IP theft  was mentioned in a McAfee press release (they took  the item off their web site…) and later quoted by President Obama’s in his talk on “aggressively protecting intellectual property”.

Since the 1 trillion number is  the cornerstone of both vendor and political argumentation for protecting IP, the number bears closer scrutiny. We will see that the $1 trillion number is no more than a love for round numbers, not unlike Gordon Browns love for round numbers “Bring 1,000 troops home for Christmas”.

Referring to Bessen and Maurer “Patent  Failure” and other research articles, the empirical data shows a different picture. Global patents held by US firms as of 1999 was $122BN in 1992 dollars.  Even if that number tripled in 20 years that means that the total IP value is 360BN so it’s impossible that 1 Trillion was “lost”.  I will discuss what loss of IP actually means in a moment.

Examining firm level data, we see that worldwide value of patent stocks is only about 1% of market value.   Note that the majority of this value is owned by a small number of large pharmaceutical companies.   Then, we have to net out litigation and IP legal costs from the net patent rents (the above-normal returns) that a company earns from it’s IP.

And to provide a sanity check on how disproportionate the 1 Trillion dollar IP loss number really is, consider that at  GSK (and their numbers are consistent with the other big innovative pharmas) – cost of sales is 26% of expenses, marketing – 31% and R&D 15%.  Now we know 2 things: (a) that the big pharmas account for most of the IP and (b) most of their money is in sales and marketing. If 10 big pharmas with a total of 100BN operating profit had lost a Trillion dollars, they would all be bankrupt by now,  but they are all alive and kicking and selling us everything from Viagra to Remicade.

What does the loss of intellectual property actually mean?  After all, it’s not like losing cash.

In a threat analysis I did for a NASDAQ traded firm with significant IP – I determined together with the CFO and the board that their exposure to IP leakage was about 1% of their market cap – they understood that you cannot “lose” IP – but when it’s leaked it goes to a competitor who may gain a time to market advantage – and that advantage is only temporary.   At another public firm where I did a threat analysis using the same methodology, the CEO and board determined that the exposure to IP theft was negligible since the competitors needed 12-18 months to implement stolen IP and since the firm was operating on a 12 month product release cycle, they were ahead of the competition who were using stolen IP.  In other words – it’s better to innovate than to steal and try to re-implement.  This is particularly true in the software industry where the cost of implementation is far higher than the time and cost to develop the algorithm.

Reading Bill’s article, one would naturally ask, given the magnitude of the problem and the effectiveness of Verdasys technology, why doesn’t every company in the world deploy end point DLP like they deploy a firewall.  I think that the answer lies in the actual magnitude of the financial impact of data leakage.   The State department cables Wikileaks disclosure may or may not have been orchestrated by the Obama administration itself – but arguably, no economic damage and no tangible damage was incurred to the US political image or image of it’s allies.  If  real damage had been done to the US, then Hilary would be keeping Jonathan Pollard company.

I think that Verdasys and other DLP vendors miss one of the key strengths of data loss detection/prevention technology: real time feedback to an organizations users, and the deterrent value.   As Andy Grove once wrote – “a little fear in the workplace is not necessarily a bad thing“.

With increasing consumerization of IT, entitled employees will have even more means at their disposal and even more blurring of business boundaries by sexy personal devices.

What is a company to do?  That leaves us with good management and a corporate culture with employee values of competitiveness that drives value that drives rewards both intangible and tangible for the employee.  If it’s just about the money – then an iPhone is worth a lot more than a $500 bonus but engendering a sense of being involved and influencing the business at all levels – even if it’s just a kind word once a day – will be worth 100 fold that number and go a long way towards mitigating the vulnerability of employee entitlement.

I’d like to conclude with a call to the marketeers at McAfee, Symantec, IBM, Oracle, Websense, Fidelis, Checkpoint and Verdasys. Let’s shift the DLP marketing focus from large federal customers and banks and explain to small to medium sized enterprises how DLP technologies can protect the value of their implementation techniques and intellectual property.

For a 10 man vaccine startup the secret is in the recipe, not in the patents.  For a SME with IP – it’s not the IP licensing value, it’s difference between life and death.  And death trumps money any day of the week.

You can download the paper “Protecting Against WikiLeaks Events and the Insider Threat” on the Verdasys Web site.

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Why data security is like sex

We all think about sex – men (most of the time), women (some of time) and teenagers (all the time).

Sex – despite the huge volume of content in the digital and print media, is one of those phenomena that demonstrate an inverse relationship between substance and talk.    The more talk, chances are, the less substance actually going on. The less talk, the higher a probability that something serious is really going on between you and your partner.  When things are cooking for you and your wife/girl friend  you don’t have time to be writing about it on your blog. When things are rough,  you will probably be a bit shy about going into detail on Facebook.  But it’s a lot easier to talk about other people, who’s hot and who’s not.

Just like data security and global terror.  It’s a lot easier to talk about the Middle East and ignore what’s happening in your own backyard.   It’s like  “other peoples money” – something you can spend without worrying too much.

Using this metaphor, the data security industry is like sex.   Lots of talk and press releases about data breaches, plenty of marketing communications written by clueless communications majors just out of school working for Symantec and Mcafee and recycling of Gartner reports ad nauseum.  But – a lot less in the vulnerability and risk mitigation department and generally low levels of willingness to talk about security failures in an organization or what really works.

Since this is part of the human chemistry – I don’t imagine this will change in the near future but for sure we will have a lot of fun, just like great sex.

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The emotional content of security

I think in the security space, we spend too much time on the business justification and functional part of security (reducing risk, detection data breach violations, complying with HIPAA,  writing secure Web 2.0 applications, securing cloud services, security information management etc…).

I think we’re ignoring the emotional content of security and I don’t necessarily mean FUD (fear uncertainty and doubt).

Perhaps it’s time to reconstruct market boundaries of the security industry.

At the beginning, there was the notion of “selling security with FUD“, starting with anti-virus and peaking in the early 90s with the outbreak of RPC worms on Wall Street. It was pretty easy to sell security with FUD tactics. Then we had 9/11.   You couldn’t frighten people anymore.   Security FUD doesn’t work when the customer thinks he might be killed by an Al Qaeda or Hamas or Fatah terrorist.

Then there was the “selling security as an enabler” play, sponsored by Gartner, ISACA and a bunch of other people.  This sort of made sense – but the number of real use cases where security actually enables new business (VPN, secure ecommerce sites) is rather limited and besides, the big IT vendors can build (or at least purport to build) security into their products. Educating customers on “security as a business enabler” is a wonderful example of how market education  pays off at the beginning of a new product life-cycle launch, but low or no benefits at all when the product has mainstreamed into general market acceptance and everyone is selling and buying.

A good example of a product that mainstreamed extremely quickly is the Apple iPad,  Now after CES  we have dozens of mobile tablets, Android tablets, Windows Mobile tablets, Ubuntu tablets alternatives of all shapes, sizes and qualities. No one is questioning that a tablet is a great thing – Apple already did the market education for the other vendors.

Market education of  CEOs to the business  advantages of data security is like motherhood and apple pie, it’s a good thing. Similar to the tablet PC case, however, this sort of market education has zero or low ROI – because the CEO has already decided to buy or not buy security based on what someone else said – whether its’ Perot Outsourcing services, IBM, Oracle or his golf-partner.

Consultants explaining to a CEO that security is a business enabler are selling the same security coolade as Oracle, IBM, ISACA and SAP. The only problem is that a security  consultant doesn’t sell a product, but bolt-on/after sale services – and generally doesn’t get compensated for his deep security insights over coffee.

Let’s note that the information security industry is an industry like most other industries:

  • They define their industry similarly, focusing on being the best.
  • They look at accepted strategic groups of buyer and market segments, for example CSOs and firewalls
  • They focus on the same buyer groups – e.g influencers (security officers, CIOs, analysts and thought leaders)
  • They define the scope of products similarly- data security, firewalls, DLP, software security assessments etc..
  • They focus on the same point in time and current competitive threats in formulating strategy; now it’s cloud, last year was DLP etc…

But there is one factor we are missing and that is emotion:

Does the security industry accept the functional/emotional orientation of their buyers?

I’m not sure.  And that – will be the topic for the next post

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