My research article on “Social software – Reconstructing the market boundaries of pharmaceutical sales” was published on the rapidly growing UK healthcare site PharmaPhorum yesterday – one of my first forays outside the data security space in a long time but a direction with a potential to make a big change in the way pharmas sell drugs:
Pharmaceuticals and Kirby vacuums: The last bastions of door-to-door sales?
A medical representative operates in the center of a “cluster”1 of doctors that they personally know and meet with face-to-face. The power of social networking relative to conventional on-line marketing, stems from a social view of learning, where understanding is socially constructed, and the message we get is actually less important than whom we get it from.
Social and medical may be a perfect fit, but how will social influence medical sales?
Read more here