Tag: medical reps

  • Part III – Applications of social software for pharmas

    In my previous post I attempted to build an argument that “classical” consumer social media like Facebook is not a good fit for a pharmaceutical company due to the way they market innovative drugs. Tell your friends and colleagues about us. Thanks!Share this Follow

  • Part II – Why pharmas don’t do social networking

    If you understand how pharmaceuticals are sold, this is not surprising. What is surprising is that a lot of people seem to think it’s just a question of time before pharmaceutical companies like GSK get into social media.  I claim that a fashion trend doesn’t make a business case. The buzz of social media and […]

  • Changes in pharma sales

    Poland is leading the way in Europe with a new law enacted as of December 1, 2008 that prohibits medical representatives from visiting doctors during business hours.  Reps are a good source of spoon-fed science for docs, not to mention the free samples and perks at conferences.  However – over 90,000 doctors in Poland have […]