A colleague who has a startup in the US for social networking for doctors was whining to me the other day that advertising business models are dead for everyone except the top 5-10 Internet properties like Yahoo and Google. He said that Google does a great job of aggregating ads from small Web site but that doesn’t mean that a small-mid size Web property can monetize traffic enough in order to be profitable. It’s a corollary of the long tail of the Internet, that the small guys a the end of the tail will never have enough traffic to monetize.
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