Since 2003, I've been actively involved in implementing extrusion prevention solutions, (extrusion is sensitive data leaving a network without authorization) and it seems to me that there is a good deal of confusion about what extrusion means ("Data Theft" or "Internet Leakage"?), what are the causes (ignorance or premeditation?) and what is the actual economic damage - possibly one of three things:
1) Something to be ignored, being a rare event that happens to other people
2) Cost to the business: Paying lawyers, security consultants, forensic accountants, PR people and a drop in stock price (if the company trades publicly)
3) Cost to the consumers: Who have to deal with an Identity theft event
I think the best way to deal with gray areas like this is to trash the marketing fluff and techno-lust and concentrate building a business case.
We did this recently with some success with a NASDAQ traded tech firm -
using the PTA tool.
You can read their story about building a business case; download the practical threat model and try it out yourself.
Two recent articles on Computerworld online talk about the gray areas.
(BTW, CW online stopped accepting unsolicited articles a few months ago and only work with sponsors and paid writers; their work is still pretty high quality but they don't accept my articles anymore - their loss...)
The Ponemon Institute (Larry Ponemon is one of those guys who write regularly for CW and gets to promote his consulting business...) did a survey and concludes that most companies, don't devote the resources to deal with extrusion even though they acknowledge insider threats.
"Approximately 93% believe that the No. 1 barrier to addressing the data breach risk is the lack of sufficient resources, and 80% cited a lack of leadership, he said. Another factor is that no one person has overall responsibility for managing insider threats, according to 31% of respondents."
Another article by staff writer Jaikumar Vijayan, concludes that data theft is a very small contributor to Identity theft:
"A yearlong study of about 5,000 U.S. consumers by Pleasanton, Calif.-based analyst firm Javelin Strategy & Research; showed that despite recent hype, data breaches were responsible for just 6% of all known cases of identity theft, compared to 30% from incidents like losing one's wallet. The study also showed that less than 1% of all individuals whose data was lost later became victims of ID theft."
In other words, neither the cost to business nor the cost to the consumer of a data theft event are perceived to justify business allocation of resources to deal with the threat.
This underscores the importance of building a business case for dealing with trusted insider threats - there is a lot of technology out there and a multitude of ideas on how to mitigate the threat.
It's no wonder, there are 10 startups biting and scratching for a piece of a $50M niche market, although I betcha that if your name isn't Vontu, you aren't going to get an exit in the near future.