Pharmaceuticals and Kirby vacuums: The last bastions of door-to-door sales?


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My research article on “Social software – Reconstructing the market boundaries of pharmaceutical sales” was published on the rapidly growing UK healthcare site PharmaPhorum yesterday –  one of my first forays outside the data security space in a long time but a direction with a potential to make a big change in the way pharmas sell drugs:

Pharmaceuticals and Kirby vacuums: The last bastions of door-to-door sales?

A medical representative operates in the center of a “cluster”1 of doctors that they personally know and meet with face-to-face. The power of social networking relative to conventional on-line marketing, stems from a social view of learning, where understanding is socially constructed, and the message we get is actually less important than whom we get it from.

Social and medical may be a perfect fit, but how will social influence medical sales?

Read more here

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